In preparation for the announcement of the merger between Wachovia and SouthTrust, Wachovia executed a multi-media marketing program designed to increase Wachovia brand awareness and customer education regarding the merger. Wachovia, represented by the ad agency Mullen, asked MMT to be a part of their multi-media marketing program by managing the production and installation of a 90’ x 90’ visual display on The Spectrum Center in Addison, TX, home of Wachovia’s Texas Headquarters. The visual display was imaged on perforated, self-adhesive, vinyl window film applied to the outside glass of The Spectrum Center and was displayed for 60 days. This unique material is perforated with tiny holes allowing people inside the building to see through the covered windows.
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